What is a Marketing Plan and How to Make One?

After employee salaries, marketing is typically the biggest expense for most businesses.As a business owner or marketer, don’t you want to make sure your marketing dollars are being spent in the most productive way possible? Yeah, me too.But what often ends up happening is most businesses try different marketing tactics without a clear plan, and walk away with little success.Or they’ll get lucky and score a big marketing win but soon find themselves unable to scale their marketing tactics, goals and strategies to drive consistent growth.In this guide, you’ll learn how to grow your business strategically and maximize ROI generated from your marketing dollars with a well-defined marketing plan.Don’t know how to create a marketing plan? Start with one of Venngage’s templates today. You don’t need any design skills to make a great plan that helps align your team and grow your business.

What is a marketing plan?

A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month.

Typically, a marketing plan includes:

An overview of your business’s marketing and advertising goals
A description of your business’s current marketing position
A timeline of when tasks within your strategy will be completed
Key performance indicators (KPIs) you will be tracking
A description of your business’s target market and customer needs
A description of how you will measure the performance of the strategy

Learning how to write a marketing plan forces you to think through the important steps that lead to an effective marketing strategy. And a well-defined plan will help you stay focused on your high-level marketing goals.Whether you’re a team trying to set smarter marketing goals, a consultant trying to set your client in the right direction, or a one-person team hustling it out, Venngage for Marketers helps you get things done.

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